The Story of Duffy Down Under - the Electric Boat Company

Today’s guest is a successful lifestyle business owner Gordon Kerr from Duffy Down Under who hires self drive electric boats on the Gold Coast. What is covered in this episode: How Gordon and his wife identified a gap in the boating market on the Gold Coast The impact of having eco-friendly business Starting a tourism business in one of the worst national flooding disasters in Queensland’s history The unpredictability of business when starting out Getting yourself known when entering a new industry The marketing and website evolution Duffy Down Under has come through over the past 7 years The importance of referral and word of mouth for business growth How fast business is changing and why you need to be constantly keeping up with digital marketing trends How buyer behaviours on mobile technology is changing Making it easy for people to do business with you The importance of a web presence for a physical businesses Evolving your business offerings over time Creating a family and lifestyle business The importance of planning and knowing your numbers prior to starting your business. How to avoid your business becoming a ‘money pit’ The two rules of business Gordon lives by Gordon’s priority Lead Time Management system Two technology shortcuts to make you more productive The importance of making changes quickly