Bernadette Jiwa has helped hundreds of entrepreneurs and business leaders to understand their unique value, articulate their stories, build more successful businesses and become meaningful brands. Bernadette has written a number of successful books with my favorite her latest one, Meaningful: The Story of Ideas that Fly. 

 

I came across Bernadette not only through her books, but when I came across her Ted Presentation, The Secret to Spreading Ideas: Bernadette Jiwa at TEDxPerth, I was convinced she needed to be a guest.

 

All of the Amazon Links: http://amzn.to/2hgg9iuMeaningful: The Story of Ideas that FlyMarketing: A Love Story: How to Matter to Your CustomersDifference: The one-page method for reimagining your business and reinventing your marketingMake Your Idea Matter: Stand out with a better storyThe Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one.

 

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