This bonus episode of This Human Business tells the story of John Henry, the steel driving man who took on a machine in a race and won. What happened next serves as a warning for human researchers in our digital age of data-driven business.

The Story of John Henry, A Data-Driven Man

This Human Business is a podcast that explores the new movement to reassert the value of the human experience, in an age when an obsession with digital tools of automation has created a dangerous imbalance in the corporate world. The podcast looks into the use of mythology and storytelling to evoke emotional engagement, the role of rituals in commercial culture, new radically human forms of thick research that complement Big Data, human reactions to new business technologies, dark and hopeful visions of the future, digital racism, and the fluid opportunities for dynamic interactions with gender and identity in the business world. It then transforms into the articulation of emotional granularity, exploring the business of being human.

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The Story of John Henry, A Data-Driven Man

The Story of John Henry, A Data-Driven Man