When specialist consultant & trainer Megan gets a phone call, her life is turned upside down. Work had been drying up, her new book wasn't selling but this was a whole other level of difficult! She realises she's been concentrating too much on delivering and not enough on building her business or marketing systems....

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross.

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Split Testing 1: A Brilliant New Free Tool

Split Testing 2: Set Up Goals

Split Testing 3: Divert To New Page

Split Testing 4: No Website Changes

Split Testing 5: Definitive Results?

Split Testing 6: The Compounding Effect

Split Testing 7: 100-1000% Improvement / Would You Like Help?

Feeling Less Busy/Stressed

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Well, welcome to the Vzine this week. It is the 26th of February, and it's T-shirt weather already. Uh, So, that's the thing about Greece when it's bad weather it's very bad weather but it only lasts for a couple of months, and yes I was sitting out on the front step earlier thinking, I can't do this without sun block because I will burn, and that's absolutely fabulous.

I love the thing of coming up the stairs in the morning, opening up my blinds and seeing sunshine, that just makes me happy. I don't know why, it just does.

So, Um, I was thinking about happiness a lot recently because I've just read a fantastic book all about a woman who lost her husband, and how she dealt with that and then I was listening to Steve Bartlett's dairy of an CEO and he was asking, you know, who are you a slave to, are you a slave to your own happiness or are you a slave to other things that don't really matter.

Gary Vaynerchuk's also been talking about it recently and it's uh, an illusive beast this happiness and I think it only comes in short waves. I think the best you can hope for most of the time is peace, peacefulness with occasional shots of joy. That's what I'm aiming for nowadays and uh if I just get that, then I'll be happy, and of course having something to do that gives you meaning, whether that's your day job or whether it's a hobby, that is another way to make yourself happy, but finally the thing that I would really recommend to everybody is meditation.

I am a late comer to meditation. I only did it about, well I suppose a year ago I started properly meditating, with guided meditations on a regular basis and I find that it makes the most incredible difference to my levels of happiness.

So, um if you're new to all this I would recommend you go and download Mind valley quests app, and there is uh several meditations on that, guided mediation, which means you don't have to try and think empty thoughts and the one I love the most is Vishen Lakhiani's 6 phase meditation, which takes, you can ether do it in bits so you can do um, each of the 6 phases individually or you could do the whole lot together, which takes about 15 minutes. Highly recommend it, totally free, download it on the app store and see what it does to your levels of happiness.

Right, let's get on with the show shall we? I've got some brilliant interludes for you this week.

Hi there, it's Nicola here and in the next series of 7 videos I want to tell you a story about a lady called Megan, Megan is a trainer and consultant, she's been working in a specialist field for over 20 years now and she's always enjoyed going out to stay in hotels and set up workshops and have amazing people in her workshops that she can actually help and she sees the transformation in them, but the problem is, Megan is getting older, she doesn't enjoy going to the hotels so much she doesn't enjoy the very early morning train journeys.

The other thing Megan does, she's an associate for a big training and coaching company and she's always been one of their top associates. She's always got lots of work from them.