In 1985 Coke made a product change that many considered to be "the worst marketing decision in history", when they changed their original soft drink recipe after 99 years to compete with rival Pepsi. In this episode we explore why the decision was made and how it actually helped Coke become the number one soft drink despite its failure. Turn on your Flux Capacitors, grab your Gremlins and pack yourself a Watchmacallit because we're going BACK to 1985...this is the story behind New Coke.