What Color is Your Tractor?

The Story of New Holland - with New Holland Agriculture’s Commercial Marketing Director for North America Mark Lowery


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In this episode of What Color is Your Tractor Chrissy Wozniak hears the story of the blue tractor, New Holland with Mark Lowery.

Mark Lowery is New Holland Agriculture’s Commercial Marketing Director for North America. Lowery brings 10 years of experience and perspective to his role, having held positions within New Holland’s product training, channel marketing, parts, and marketing organizations. Throughout his career with New Holland, Mark has emphasized the importance of dealer satisfaction in creating a positive customer experience, and works closely with New Holland’s 800 dealer locations throughout North America to deliver the New Holland brand message to our customers. 

However, Lowery’s passion for agriculture extends well beyond the New Holland brand. He currently serves on the National FFA Foundation Sponsors Board, New Holland’s FFA Affiliate Alumni Chapter leadership committee, and the Lancaster County Agriculture Council in his home state of Pennsylvania.

New Holland Agriculture's reputation is built on the success of their customers, cash crop producers, livestock farmers, contractors, vineyards, or grounds care professionals. They can count on the widest offering of innovative products and services: a full line of equipment, from tractors to harvesting, material handling equipment, complemented by tailored financial services from a specialist in agriculture.  A highly professional global dealer network and New Holland’s commitment to excellence guarantees the ultimate customer experience for every customer.

Learn more at https://newholland.com

For daily ag news and weekly podcasts visit https://northamericanag.com


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Hear more stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.com

Need help with your agriculture based company's marketing strategy? Visit https://www.northamericanag.com/full-service-agri-marketing

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What Color is Your Tractor?By Chrissy Wozniak

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