The cons of dealer advertising

Bad ads = bad experience

Bait and switch

Switching stories

Ridiculous trade values

No matter what you owe

Rebate tricks

Employee pricing, means what?

Disclosures

Plus everything

Radio, newspaper, magazines, TV, social media,

FTC will help eventually

Not a single number is factual

A dealer’s ads uncover their ethical character

Nothing else matters but OTD and CPI