In this premiere episode of The Skin Edit Podcast, I sit down with you (yes, you!) to unpack the rise of Rhode by Hailey Bieber — not just as a celebrity skincare line, but as a storytelling powerhouse.

We trace how Rhode launched with a tight product line, leaned into aesthetic consistency, and created a narrative so strong people bought into the brand before ever trying it.

You’ll walk away with:

• ​ The storytelling and visual consistency strategies that make Rhode instantly recognizable
• ​ How founder voice (Hailey’s tone) “talks with—not at”—her audience
• ​ What to steal: how to define your brand narrative, align every touchpoint, and build trust through story
• ​ A peek at Rhode’s Sephora expansion and how they scaled without losing their identity

Whether you’re building your skincare brand or messaging a passion project, this episode gives you frameworks and examples you can apply right now.

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Website: www.sheronimo.com

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