The Storytelling Coach

Why do some stories stick with us long after we hear them, while other things we forget almost immediately?

In this episode, Morgan Marie, The Storytelling Coach, is getting nerdy about one of her favorite topics: the science behind why storytelling works.

From narrative transportation and neural coupling to the role of attention, emotion and meaning, Morgan breaks down what’s actually happening when a story makes us lean in, picture a moment or understand something differently.

But this isn’t just about the science. It’s about how we use it.

Whether you’re leading a team, giving a presentation, selling something, teaching, sharing data or simply trying to help another person understand your perspective, strategic storytelling starts with the same questions: What’s the room? What’s the reason? And who is the person you’re sharing it with?

Because more information doesn’t always create more understanding.

Sometimes, they don’t need another bullet point. Maybe there’s a story that could help them see it. Because the right story, at the right time, for the right person...changes everything.

What if the reason you’re giving yourself isn’t wrong… but it also isn’t the whole story?

In the first episode of The Storytelling Coach, Morgan Marie is getting back behind the mic and sharing why this podcast exists, why storytelling has become the cornerstone of her work, and why the stories underneath our decisions, fears, businesses, relationships, and everyday lives are worth paying attention to.

Morgan shares her journey from journalism and radio to teaching, speaking, and storytelling coaching, along with the North Star that has shaped her work: combatting loneliness through better communication and deeper human connection.

You’ll also hear why she believes we’re always speaking to one, why connection can be the value, and how keeping a “story bank” can help you become a stronger storyteller, communicator, leader, and speaker.

This podcast won’t look exactly the same every episode and that’s the point. Expect conversations about storytelling, communication, public speaking, leadership, business, identity, connection, becoming, and real life.

Because every episode doesn’t need to be for everybody. It just needs to be for somebody.

After you listen, start your own story bank. Take a picture and tag Morgan Marie @thestorytellingcoach on Instagram!