Two weeks today, EU Regulation 2024/1028 goes live.

Every headline will be about Barcelona, Amsterdam, fines, crackdowns.

Here's what nobody's saying.

While the cameras point south, look north.

Norway: revenue up 68% YoY. Listings up 27%.

Switzerland: luxury demand up 14%.

UK: summer pacing up 15-16% on AirDNA data.

Poland up 37%. Czech Republic up 30%. Belgium and Germany up 24%.

None of these markets are doing licence phase-outs.

None are banning entire-unit lets.

Most aren't even in the EU framework landing on the 20th.

The story being sold is that STRs in Europe are dying.

The data says the opposite.

The market is growing. It's just growing in the places that aren't trying to kill it.

When 2024/1028 lands, ask yourself one thing.

Are you reading the story, or are you reading the data?