Strategy doesn't drift all at once. It drifts slowly, one decision at a time, until you're weeks or months off course. Strategic leaders don't wait for quarterly reviews to find out. In this episode of This is Strategic Marketing, I share the monthly checkpoint that keeps strategy alive between planning cycles. You'll learn the questions to ask, the patterns to watch for, and the signals that reveal whether your priorities are still aligned with your goals. Not a full strategy review. Not a new planning cycle. Just a short, deliberate pause that catches drift before it compounds and keeps your team executing in the right direction.