Sell Smart: The Luxury Seller’s Playbook

The Strategic Luxury Listing Playbook


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Justin R. Harris, host of Sell Smart: The Luxury Seller's Playbook, outlines three distinct types of listing agents luxury homeowners might encounter. He emphasizes that choosing the correct agent is a crucial financial, marketing, and trust decision that significantly impacts the sale of a high-value property. Harris describes "The Hobbyist" as inexperienced and ill-equipped for luxury sales, and "The Order Taker" as someone who handles transactions but lacks strategic initiative. He champions "The Strategic Closer," whom he describes as a marketer, negotiator, and orchestrator dedicated to creating results rather than simply processing paperwork, offering specific questions to help sellers identify this ideal agent. Ultimately, the source aims to guide luxury homeowners in making a wise choice to maximize their sale's outcome.

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Sell Smart: The Luxury Seller’s PlaybookBy Justin R Harris