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The Strategic No: Earning Trust and Driving Impact in Internal Comms
In this episode of You’ve Got Comms, host Emma Fischer sits down with Maria Luísa García Pérez, Global Internal Communications General Manager at Cosentino, who has spent over 20 years transforming internal comms from a service function into a strategic powerhouse.
Maria Luisa shares how she built a global team from the ground up, connecting 6,000 employees across continents through data-driven strategies, clear priorities, and confident leadership. She breaks down how to say no strategically, link every campaign to business objectives, and use measurement to prove impact.
The conversation also explores the future of internal comms—from personalized messaging and user personas to the rise of agentic AI and how communicators can harness it as a true partner, not a replacement.
Whether you’re leading a small team or scaling a global strategy, this episode will inspire you to position internal communications where it belongs: at the heart of business success.
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Selected People, Places & Things Mentioned:
Association of Directors - La Comunicación Interna en el Nuevo Contexto Organizacional (book); TED Talk; CIR Framework: Creation – Interaction – Recommendation
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Follow the host and guest:
Emma Fischer on LinkedIn, María Luisa García Pérez on LinkedIn
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Join the You’ve Got Comms newsletter: https://insights.staffbase.com/join-the-comms-club
Follow Staffbase:
LinkedIn: https://www.linkedin.com/company/staffbase/mycompany/
YouTube: https://www.youtube.com/c/Staffbase
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About Staffbase:
Staffbase is the first AI-native Employee Experience Platform. With Staffbase, companies reach everyone across app, intranet, email, SMS, digital signage, and Microsoft 365 — alongside new experiences like personalized podcasts and an AI assistant. Around 2000 organizations rely on Staffbase to inspire people and drive measurable impact.
More information: www.staffbase.com
View all episodes
By Staffbase SEIn this episode of You’ve Got Comms, host Emma Fischer sits down with Maria Luísa García Pérez, Global Internal Communications General Manager at Cosentino, who has spent over 20 years transforming internal comms from a service function into a strategic powerhouse.
Maria Luisa shares how she built a global team from the ground up, connecting 6,000 employees across continents through data-driven strategies, clear priorities, and confident leadership. She breaks down how to say no strategically, link every campaign to business objectives, and use measurement to prove impact.
The conversation also explores the future of internal comms—from personalized messaging and user personas to the rise of agentic AI and how communicators can harness it as a true partner, not a replacement.
Whether you’re leading a small team or scaling a global strategy, this episode will inspire you to position internal communications where it belongs: at the heart of business success.
=========
Selected People, Places & Things Mentioned:
Association of Directors - La Comunicación Interna en el Nuevo Contexto Organizacional (book); TED Talk; CIR Framework: Creation – Interaction – Recommendation
=========
Follow the host and guest:
Emma Fischer on LinkedIn, María Luisa García Pérez on LinkedIn
=========
Join the You’ve Got Comms newsletter: https://insights.staffbase.com/join-the-comms-club
Follow Staffbase:
LinkedIn: https://www.linkedin.com/company/staffbase/mycompany/
YouTube: https://www.youtube.com/c/Staffbase
=========
About Staffbase:
Staffbase is the first AI-native Employee Experience Platform. With Staffbase, companies reach everyone across app, intranet, email, SMS, digital signage, and Microsoft 365 — alongside new experiences like personalized podcasts and an AI assistant. Around 2000 organizations rely on Staffbase to inspire people and drive measurable impact.
More information: www.staffbase.com