How do you bring structure to something as complex and human as partnerships?

In this episode, our host, Natalie Binns speaks with Mick Gosset, founder of JointFlows, about building a platform designed to simplify and scale B2B partnerships.

Mick shares the realities of building in a space that is still evolving, where workflows are often fragmented and difficult to manage. He talks about the importance of iteration, learning from users, and creating a product that fits how people actually work.

They also discuss the challenges of early-stage growth, balancing startup life with personal responsibilities, and what it really takes to keep moving forward when things are still taking shape.

If you’re building a startup or working in partnerships, this episode offers a thoughtful and practical perspective.