If you want to be discovered by your soulmate clients,  you must have a content strategy. Content is the king and the most important part of your SEO strategy.

When you write content for SEO, you increase your chances of being found on Google and attracting your soulmate clients.

What you need to consider to write content for SEO that connects with your ideal clients

The first thing to consider when you sit down to write content for SEO on your website is differentiation. When you differentiate yourself through stories you will stand out as an expert and authority in your niche. In addition, you will build an emotional connection with your audience and they will trust you faster.

What stories can you share?

First, share the story of the journey that led you to where you are today. What experiences, challenges, highs, and lows have you experienced that have given you the expertise you now have? Share your challenges and how you overcame them to get to where you are today. This will help your audience see that you can help them, that you truly understand their pain points, and will be able to help them overcome their challenges to reach their goals.

You can also share stories on how you felt God calling you to try something new, to start your business, and serve new people in a new way.

Tell stories about your experiences of working with clients. Likewise, share testimonials from clients so that your audience can see and understand how you are helping others. This will help your audience understand the quality of service or product that you offer, and that you help your clients get results. It will also indicate how you get results for your clients. All important factors for someone to decide to work with you.

When we talk about sharing stories in your content, don't fear being vulnerable. The level of vulnerability is up to you. But you do want to demonstrate that you've had a myriad of experiences.

Marketing is communicating

When you think about how you want to write content for SEO, remember that marketing is communication. You build your personal brand and then you communicate what makes you unique. Your marketing strategy should include SEO so that people can find you and learn more about you and what makes you unique. As you think about the stories you want to tell in your content, always refer to what differentiates you. For the sake of SEO, the things that differentiate you become part of your keyword and keyphrase strategy on your website. Knowing without a doubt who your soulmate clients are will also help you fine-tune your keyword and keyphrase list so that they will know you are talking directly to them.

 

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If you are curious to learn more about SEO, download the Intro to SEO for Entrepreneurs video.

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