Media Unplugged - Inside the Business of Media - Video / Digital / Audio / Advertising / Culture

The Strategy Behind Amazon's Prime Video

04.09.2018 - By Tom Asacker, Brand Advisor, and Mark Ramsey, Media StrategistPlay

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The strategy behind Amazon's Prime Video. And...MoviePass and the magic power of data. Plus rants and raves about Jesus Christ Superstar, the Star Wars theme park, and the new book "The Big Picture: The Fight for the Future of Movies." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources: 

https://www.reuters.com/article/us-amazon-com-ratings-exclusive/exclusive-amazons-internal-numbers-on-prime-video-revealed-idUSKCN1GR0FX

https://www.thewrap.com/how-silicon-valley-helps-explain-movie-pass/

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