Who doesn't know about the success of the "Old Spice" social media campaign, masterfully played out months ago? In this episode, we will interview the master strategist, Dean McBeth (@W+K), who orchestrated this incredible case study. We will ask questions about strategies they used, how long in advance they planned, and how they measured the success. After months have passed by, has this helped Old Spice brand? Tune in to find out!