The Creator Marketing Podcast

The strategy behind TikTok’s global rise with Chris Stokel-Walker


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Author of TikTok Boom Chris Stokel-Walker tells the story behind the explosion of the first Chinese app to have a global audience.

He discusses the strategy behind TikTok’s growth and why its success could signal a shift away from a narrative long-dominated by Silicon Valley.

In this episode, Chis also unpacks TikTok’s role in geopolitical disputes, and tackles questions surrounding surveillance and censorship.
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The Creator Marketing PodcastBy Matchmade