This episode features Chad Offerdahl, President and Co-CEO of Big Biscuit, who shares his philosophy on building an enduring brand through people-first leadership. He explains that excellent customer experience is directly fueled by employee satisfaction and talks about Big Biscuit's commitment to sustainable growth, which means prioritizing a "small company mindset" and the right franchisees over rapid scaling. Learn how the brand maintains its integrity by sticking to timeless core values and how the breakfast ritual drives customer loyalty, offering key insights into the future of values-driven franchising.