In crowded markets, most organizations fight to be slightly better than everyone else. But some of the most successful companies in history took a different path. They chose to stand apart instead of blend in. In this episode, we unpack how AOL, Red Bull, and IKEA each broke industry norms, challenged conventional wisdom, and built enduring brands by leaning into what made them unconventional. These stories reveal a powerful insight for leaders: sometimes the smartest move isn’t to improve the playbook, it’s to throw it out and write your own.

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Learn To Lead is brought to you by Abilitie, a leading provider of experiential learning. Abilitie’s simulations and leadership programs have inspired over 100,000 professionals in more than 50 countries. To learn more about Abilitie and about our host Matthew Confer, visit the links below:

Abilitie Leadership Development - https://www.abilitie.com

The Learn To Lead Podcast - https://www.abilitie.com/learn-to-lead-podcast/

Host Matthew Confer:

LinkedIn - https://www.linkedin.com/in/matthewconfer/

Matthew’s TEDx Talk on Decision Making - https://www.ted.com/talks/matthew_confer_before_you_decide_3_steps_to_better_decision_making

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