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The Strategy Spark: Turning Mission into Momentum with Deirdre Maloney
In this episode, Shandon sits down (on video too!) with Deirdre Maloney, founder of Make Momentum, Inc. and author of The Mission Myth and other acclaimed works, to talk about what truly drives results in business and nonprofit leadership.
Together, they unpack the myths that hold organizations back, the clarity that comes from a solid strategic plan, and how to move from lofty mission statements to measurable impact.
With stories from the field, practical insights, and plenty of laughs along the way, this conversation reminds leaders that momentum doesn’t happen by accident—it’s built through alignment, accountability, and a plan that actually works.
Takeaways:
Strategy isn’t fluff — it’s how you stay ahead of change
Passion drives success, but discipline keeps it on track
Focused teams outperform distracted ones
Learn more about Deirdre and her work at MakeMomentum.com.
Want to connect with Shandon? Connect on LinkedIn
Follow ABC San Diego on Instagram, X, Facebook, LinkedIn
For a guest feature: Submit Here!
Interested in becoming a member of ABC San Diego? Membership - ABC San Diego
View all episodes
By ABC San DiegoIn this episode, Shandon sits down (on video too!) with Deirdre Maloney, founder of Make Momentum, Inc. and author of The Mission Myth and other acclaimed works, to talk about what truly drives results in business and nonprofit leadership.
Together, they unpack the myths that hold organizations back, the clarity that comes from a solid strategic plan, and how to move from lofty mission statements to measurable impact.
With stories from the field, practical insights, and plenty of laughs along the way, this conversation reminds leaders that momentum doesn’t happen by accident—it’s built through alignment, accountability, and a plan that actually works.
Takeaways:
Strategy isn’t fluff — it’s how you stay ahead of change
Passion drives success, but discipline keeps it on track
Focused teams outperform distracted ones
Learn more about Deirdre and her work at MakeMomentum.com.
Want to connect with Shandon? Connect on LinkedIn
Follow ABC San Diego on Instagram, X, Facebook, LinkedIn
For a guest feature: Submit Here!
Interested in becoming a member of ABC San Diego? Membership - ABC San Diego