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The Streaming Explosion: Navigating the Dynamic Video Streaming Market


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The streaming services industry continues to experience rapid growth, driven by increasing demand for video on demand (VoD) streaming services and technological advancements. According to recent market research, the global video streaming market size was estimated at USD 106.83 billion in 2023 and is expected to grow at a CAGR of 21.5% from 2024 to 2030[1]. Another report projects the market to reach USD 2,660.88 billion by 2032, exhibiting a CAGR of 18.7% during the forecast period[2].

Key trends shaping the industry include the rising popularity of over-the-top (OTT) streaming solutions, which accounted for the largest revenue share of 43.19% in 2023[1]. The OTT segment is expected to witness notable growth due to the growing demand for enhanced automation of business practices and the full availability of broadband infrastructure.

The subscription model remains dominant, accounting for 45.1% of the market share in 2023, driven by the increasing number of video streaming subscriptions worldwide[1]. The enterprise segment is also expected to grow significantly, driven by the increasing use of video streaming services for training and consulting.

Geographically, North America leads the market, capturing the highest market share of 31.6% in 2023, followed by Europe and Asia Pacific[1][3]. The Asia Pacific region is projected to demonstrate the highest CAGR from 2024 to 2030, driven by rapid technological advancements and the increasing use of mobiles and tablets.

Recent market movements include the expansion of streaming services into new markets. For instance, Amazon Prime Video's Vice President for Asia Pacific, Gaurav Gandhi, is slated to expand his responsibilities to manage the MENA region for the streaming service[3].

Emerging competitors are also making their mark. Southeast Asian operators are taking advantage of the growing number of broadband internet users to provide standalone video streaming multichannel services as well as fixed-mobile packages[3].

In terms of consumer behavior, there is a growing demand for personalized content, interactivity, choice, and ease of consumption. Consumers are becoming more selective, with UK streaming habits shifting towards unique content and value-driven offerings[5].

Industry leaders are responding to current challenges by focusing on unique content offerings and seamless customer experiences. For example, Netflix and Disney+ are investing heavily in original content to attract and retain subscribers[2].

Comparing current conditions to the previous reporting period, the market continues to grow at a rapid pace, driven by increasing demand for VoD streaming services and technological advancements. However, challenges such as content piracy and protection concerns are expected to hinder market expansion[2].

In conclusion, the streaming services industry is experiencing significant growth, driven by the rising popularity of OTT streaming solutions, the subscription model, and technological advancements. Industry leaders are responding to current challenges by focusing on unique content offerings and seamless customer experiences. However, challenges such as content piracy and protection concerns need to be addressed to sustain market growth.
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