HBO is HBO again—but what does that really mean? In this episode, Michelle Loret de Mola and Dev Patnaik dive into the streaming wars, using HBO Max’s identity crisis as a masterclass in brand strategy. From dizzying rebrands to the pitfalls of copycatting Netflix, they unpack why rediscovering your DNA is key to long-term success. With lessons from Netflix, Apple TV, and Disney+, this episode is a playbook for future-focused leaders in any industry. Whether you're in media, retail, or airlines, the takeaway is clear: stand out, don’t blend in.

#Streaming #HBOMax #BrandStrategy #Netflix #Disruption

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The Jump Podcast

The Jump Podcast features Dev Patnaik in dialogue with Michelle Loret de Mola. This is the conversation for future-focused leaders thinking about strategy, culture and leadership. The world is crazy. Everything seems to be changing, and not always in a good way. Today, business leaders are struggling to figure out avoid becoming the next Kodak, Blackberry or Blockbuster. But fear not, dear listener. Things can get better. People can do better. And the world can be better.

Jump Associates

Jump is the world’s leading independent strategy and innovation firm. We work with the world’s most admired companies on their most important growth challenges. Using a future focused approach to strategy, we’ve helped these firms to grow their businesses in times of change.