In this conversation, Thomas, Richard, and Colm from Strom discuss their business backgrounds and the vision behind Strom.

They also cover:

• Upcoming releases and product development, emphasizing the importance of not releasing products just for the sake of it.
• Use of trademark ingredients and the potential for misleading claims in the industry.
• Creating products that meet specific needs and the demand for certain ingredients
• Standardization and extracts, variation in herbal products, consistency in botanicals
• Collaboration with other brands,
• Trends in the market
• Challenges with creatine monohydrate, and misconceptions about product ingredients.
• Importance of electrolytes,
• Need for research and quality in product formulation.
• The importance of understanding ingredients and their effects, as well as the need for innovation and problem-solving in the industry.
• Different manufacturing options, including China, India, and Mexico, and the challenges and benefits associated with each.
• Expanding their businesses to the USA.
• Liver support supplements and the debate surrounding their effectiveness.
• Impact of sun exposure on health and the complexities of sunscreen and skin cancer.

Richard from Strom Sports Nutrition can be found @strom_sports_nutrition, Colm from Strom Sports Ireland can be found @strom_sports_nutrition_ireland, and Thomas from Strom Sports DOWNUNDER can be found @strom_downunder or @_thomas_kirk