How do you motivate people to want to belong to something? One short answer is influence. Have a trusted advocate for the organization. Have a spokesman that people want to listen to too. Have an attractive promoter that people want to emulate. Have influential people and organizations as supporters for your fan community.

This podcast with former Goizueta Professor Manish Tripathi investigates the structure of influence for different categories of sports fans.

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Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

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