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The Struggle is Real
‘Maybe what I’m doing is all wrong’
There are times when all entrepreneurs are not able to get what they want and in these times it can be easy to make big changes when what is really required are small changes that will help you to understand and communicate more effectively with your clients
Traci explores and provides practical advice on how you can make changes that will bring you the success you want, listen in now to find out more.
KEY TAKEAWAYS
There are points in business where everything can be a struggle and you can’t get to where you want to be.
At times like this there is a tendency to make big changes when what is required are small changes that help you to understand your audience.
It’s not that what you have to offer isn’t valuable, it can be that you are not communicating that value to your prospective clients.
They are not seeing the value because you are not talking their language.
You need to know what problem you are solving, how you are solving it and how easy is it for the client to understand that in your marketing message.
You should be purpose centric - ensuring that you are leading the businesses purpose from the clients perspective.
There is a lot of noise across social media platforms so how are you going to stand out? The key is to create relationships with your prospective client and customer.
You need to nurture and create more touch points in the journey. This requires more effort but usually results in a better client or customer who will remain with you over time.
If you make too many big changes it can be difficult to understand what has made the difference.
Making small changes means you can analyse what is working and how your clients feel.
What value are you providing so your prospective client can get to know you better?
People don’t buy when they understand you they buy when you understand them.
The’ know’,’ like’ and ‘trust’ factors are key in the process.
It is easy to get emotionally attached to your business but having an open policy of listening to customers is a positive way to influence the marketing of your message.
Listening to those who help within your business provides a valuable and different insight because they work in differing areas and can offer different perspectives.
What messaging are you putting out there is it client centric?
Is it using your clients language?
Is it easy to identify what you are offering?
If they don’t understand the value they won’t be buying.
BEST MOMENTS
‘Surveying is a really good way of understanding your prospective client and the language they are using’
‘Step inside your clients shoes how would they describe what is going on around them’
‘You are putting all this effort into marketing and not seeing the results’
‘‘Your brain is a puzzle solver’
VALUABLE RESOURCES
Dare to Lead book by Brene Brown
Women Rockin Business Podcast
ABOUT THE HOST
Traci Cornelius is a Speaker, Business Coach, Mindset Coach and Mum to 5 Girls.
Like many, Traci’s story is not really a succinct one. It is long with many twists and turns(which I liken to business and life itself!). Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur.
On a professional level, she runs many businesses.
On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls.
“I discovered exactly where I had gone wrong in my previous businesses. Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles”
I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”
–Traci Cornelius When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!
CONTACT METHOD
Links to relevant socials, websites
Facebook: https://www.facebook.com/TraciCornelius22
Facebook: https://www.facebook.com/WomenRockinBusiness
Instagram: https://www.instagram.com/TraciCornelius
Instagram: https://www.instagram.com/WomenRockinBusiness
Official website: https://tracicornelius.com
See omnystudio.com/listener for privacy information.
View all episodes
By Traci Cornelius‘Maybe what I’m doing is all wrong’
There are times when all entrepreneurs are not able to get what they want and in these times it can be easy to make big changes when what is really required are small changes that will help you to understand and communicate more effectively with your clients
Traci explores and provides practical advice on how you can make changes that will bring you the success you want, listen in now to find out more.
KEY TAKEAWAYS
There are points in business where everything can be a struggle and you can’t get to where you want to be.
At times like this there is a tendency to make big changes when what is required are small changes that help you to understand your audience.
It’s not that what you have to offer isn’t valuable, it can be that you are not communicating that value to your prospective clients.
They are not seeing the value because you are not talking their language.
You need to know what problem you are solving, how you are solving it and how easy is it for the client to understand that in your marketing message.
You should be purpose centric - ensuring that you are leading the businesses purpose from the clients perspective.
There is a lot of noise across social media platforms so how are you going to stand out? The key is to create relationships with your prospective client and customer.
You need to nurture and create more touch points in the journey. This requires more effort but usually results in a better client or customer who will remain with you over time.
If you make too many big changes it can be difficult to understand what has made the difference.
Making small changes means you can analyse what is working and how your clients feel.
What value are you providing so your prospective client can get to know you better?
People don’t buy when they understand you they buy when you understand them.
The’ know’,’ like’ and ‘trust’ factors are key in the process.
It is easy to get emotionally attached to your business but having an open policy of listening to customers is a positive way to influence the marketing of your message.
Listening to those who help within your business provides a valuable and different insight because they work in differing areas and can offer different perspectives.
What messaging are you putting out there is it client centric?
Is it using your clients language?
Is it easy to identify what you are offering?
If they don’t understand the value they won’t be buying.
BEST MOMENTS
‘Surveying is a really good way of understanding your prospective client and the language they are using’
‘Step inside your clients shoes how would they describe what is going on around them’
‘You are putting all this effort into marketing and not seeing the results’
‘‘Your brain is a puzzle solver’
VALUABLE RESOURCES
Dare to Lead book by Brene Brown
Women Rockin Business Podcast
ABOUT THE HOST
Traci Cornelius is a Speaker, Business Coach, Mindset Coach and Mum to 5 Girls.
Like many, Traci’s story is not really a succinct one. It is long with many twists and turns(which I liken to business and life itself!). Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur.
On a professional level, she runs many businesses.
On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls.
“I discovered exactly where I had gone wrong in my previous businesses. Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles”
I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”
–Traci Cornelius When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!
CONTACT METHOD
Links to relevant socials, websites
Facebook: https://www.facebook.com/TraciCornelius22
Facebook: https://www.facebook.com/WomenRockinBusiness
Instagram: https://www.instagram.com/TraciCornelius
Instagram: https://www.instagram.com/WomenRockinBusiness
Official website: https://tracicornelius.com
See omnystudio.com/listener for privacy information.