Professionals who are new to an industry or just about any kind of startup face the same struggle: how to build their brand so that potential customers can find them when trying to determine if they can trust them enough to do business with them.

Today's guest on the Inside Job Boards and Recruitment Marketplaces Podcast is Jason Barnard of Kalicube, which helps individuals build their personal brands online so that potential customers who are researching you get the information they need to feel comfortable enough to give you a chance.

Cohosts Peter M. Zollman of AIM Group (Marketplaces / Classifieds) and Steven Rothberg of College Recruiter job search site learn about how building your brand is linked to the importance of niching down by understanding the profile of your ideal customer.

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