Ariele (aka Babi on the Run) walked into this episode fresh off 4.3 million views, a 31.5km run from Waterloo to Guelph in support of colon cancer awareness, and a news segment — all in the same month. But what's more interesting than the numbers is how he got there.

In this episode, he breaks down how a private Instagram with 31 followers turned into one of the most genuine content accounts we've seen locally. We talk about posting every single day, studying your analytics without letting them run your life, filming in public when every instinct tells you to put your phone away, and what it actually means to show up as yourself online.

We also get into the role community plays in staying consistent, how Ariele balances high-effort cinematic edits with Snapchat-quality iPhone clips, and why he thinks the best time to start was always right now.

If you've been overthinking your first post — or your 500th — this one's for you.

A podcast about what really goes on behind the scenes of building brands, businesses, and personal platforms. 

We talk marketing, content, branding, community, and the uncomfortable middle between idea and execution.
Built for founders, creators, and business owners who want honest conversations, not recycled advice.


Hosted by Matt and Olivia. Audio-only for now. New episodes regularly.

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@Mattortlieb_
@oliviamckerrow
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