John Roman, founder of BattlBox, a monthly subscription service offering handpicked outdoor survival gear. John shares his entrepreneurial journey, detailing the inception of BattlBox, the strategies and tactics used to grow the business, and the significant milestones along the way. He also discusses the challenges of operating a subscription model, the importance of content and influencer marketing, and the lessons learned from his business experiences. Tune in to discover insights on building a thriving e-commerce brand, the evolution of BattlBox, and tips for aspiring entrepreneurs.