Should a reuse business focus on its product’s sustainability as a primary selling point? What will it take to compete with single-use? When will we see widespread adoption of reuse systems? Reuse entrepreneur Daniel Velez sits down with host, Chief Strategy Officer Priscilla Johnson, for a lively conversation in which he shares insights gained from launching—and ultimately, closing—Growly, “the milkman of craft beer.” The hard truth is that most startups don’t last. But Daniel illustrates the valuable lessons we can take from such experiences, and why, despite challenges, the reuse sector will only continue to grow.

Resources: 

• Daniel’s article to accompany this interview: 3 lessons learned from launching & running a reuse startup
• Daniel’s blog: The Milkman Model
• Daniel’s first podcast: Craft beer takes the reuse route