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The Suck: Navigating Life's Hard Moments
The glossy social media versions of our lives rarely show the struggles, setbacks, and periods of suck that everyone experiences. Today we're getting brutally honest about the challenges we've faced in our businesses over the past six months.
Our flipping business hit a major slowdown, with only one property purchased between November and May. Each unsold mobile home was bleeding $1,300 monthly in lot rent, insurance, and utilities. We even sold one property at a loss recently – not because the market forced us to, but because stopping the monthly financial hemorrhage made strategic sense. The hardest part? Recognizing that external factors weren't entirely to blame. We discovered we hadn't sent out direct mail campaigns since September, a critical marketing channel for our business.
This realization prompted deep reflection about leadership, accountability, and what success really means. Do we need to flip 40-100 homes yearly, or could we be just as profitable with 12-15 quality projects? Through these challenges, maintaining our marriage became paramount. We established clear boundaries between our business and personal lives, introducing specific language ("Hi boss") to signal when we're speaking as business partners versus husband and wife.
Financial constraints meant adjusting spending habits, making strategic decisions about which credit card balances to carry (at what painful interest rates), and being transparent with our children about the temporary tightening of finances. Despite the difficulties, we rejected victimhood thinking. Instead, we asked: "How can we grow through this?" rather than just praying to escape the situation.
Every entrepreneur faces storms – periods of doubt, struggle, and setbacks. The difference between those who succeed and those who quit lies in how they respond to "the suck." Do you view challenges as reasons to return to safer employment, or as opportunities to hone your leadership skills? Remember, storms always pass, but the wisdom gained from weathering them remains forever.
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By LINK Performing Arts Services, LLCThe glossy social media versions of our lives rarely show the struggles, setbacks, and periods of suck that everyone experiences. Today we're getting brutally honest about the challenges we've faced in our businesses over the past six months.
Our flipping business hit a major slowdown, with only one property purchased between November and May. Each unsold mobile home was bleeding $1,300 monthly in lot rent, insurance, and utilities. We even sold one property at a loss recently – not because the market forced us to, but because stopping the monthly financial hemorrhage made strategic sense. The hardest part? Recognizing that external factors weren't entirely to blame. We discovered we hadn't sent out direct mail campaigns since September, a critical marketing channel for our business.
This realization prompted deep reflection about leadership, accountability, and what success really means. Do we need to flip 40-100 homes yearly, or could we be just as profitable with 12-15 quality projects? Through these challenges, maintaining our marriage became paramount. We established clear boundaries between our business and personal lives, introducing specific language ("Hi boss") to signal when we're speaking as business partners versus husband and wife.
Financial constraints meant adjusting spending habits, making strategic decisions about which credit card balances to carry (at what painful interest rates), and being transparent with our children about the temporary tightening of finances. Despite the difficulties, we rejected victimhood thinking. Instead, we asked: "How can we grow through this?" rather than just praying to escape the situation.
Every entrepreneur faces storms – periods of doubt, struggle, and setbacks. The difference between those who succeed and those who quit lies in how they respond to "the suck." Do you view challenges as reasons to return to safer employment, or as opportunities to hone your leadership skills? Remember, storms always pass, but the wisdom gained from weathering them remains forever.