Summer Fridays has us all in a chokehold.

From beige tubes that make our bathrooms look calmer to blueberry masks that somehow feel like therapy, there’s something about this brand that just hits different.

In this episode, Lorraine dives into The Summer Fridays Effect — why their aesthetic feels like a warm hug, how “calm luxury” became the new beauty flex, and what every skincare founder can learn from their slow, soft, but oh-so-strategic rise.

It’s a cozy, coffee-chat kind of episode — part storytelling, part strategy, and 100% proof that beige is, in fact, a lifestyle.

Tune in for founder insight, relatable laughs, and the brand breakdown you didn’t know you needed.

Instagram: @_sheronimo

Website: www.sheronimo.com

Email: [email protected]