Less Talk, More Action

The Supercool Way: Solving Climate Challenges with Profit and Purpose


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Highlights from this week’s conversation include:

  • Josh Dorfman’s Background and Journey (1:14)
  • Solar Corner with Owen: Solar Industry Challenges (2:20)
  • Solar Industry Outlook and “Solar Coaster” (5:11)
  • Tax Credit Phase-Out Timeline (7:27)
  • Josh’s Approach to Climate Solutions (9:56)
  • Food Waste Entrepreneurship Stories (12:33)
  • Supercool Media Brand Structure (15:26)
  • Challenges of Selling to Multifamily Owners (18:37)
  • Communicating Climate Solutions Effectively (21:32)
  • Selling Outcomes, Not Features (28:08)
  • Building Planted: Sustainable Materials Startup (33:01)
  • Serendipity and Startup Lessons (38:08)
  • Building a New Supply Chain (43:04)
  • Optimism: Hope for the Future (46:34)
  • Connecting with Josh and Parting Thoughts (48:38)

The nexus of business, policy, and sustainability is more divided than ever, but Less Talk, More Action is here to cut through the noise. Hosted by clean energy experts Joel Cesare and Owen Barrett, this podcast dives into the front lines of decarbonization, net-zero real estate, and entrepreneurship. Each episode features bold questions, real solutions, and stories from leaders in science, tech, and business who are taking action to make the world a better place. Join us as we move beyond talk and work toward a cleaner, net-zero future. Learn more and subscribe at lesstalkmoreaction.com.

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Less Talk, More ActionBy Joel Cesare & Owen Barrett