The Superwall Podcast

George Lampropoulos isn’t technical. A year ago he thought AI app builders were BS. Now his three apps pull in almost $41K MRR and $84K in revenue over 28 days.

In this episode of The Superwall Podcast, Joseph sits down with George to break down Wrestle AI, Brawler, and a fitness app.

• Landing a 50/50 partnership with wrestling creator Cayden Henschel
• Why Wrestle AI passed 100K downloads on creators alone
• Why a raw screen recording hit a $10 CPA while polished ads flopped
• How a $4,500 creator deal paid back 75%
• Stitch and ranking videos that print as paid ads
• The content feed and Duolingo-style notifications driving retention
• The popup that lets users book a call with the founders

Whether you’re picking a niche or scaling ads, this episode shows you what worked, what didn’t, and why clarity beats polish.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

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Joseph Choi has talked to 1,000+ app builders, helped 700+ sharpen their positioning, and built organic growth systems that brought in over $6M in revenue. Now he shows exactly how he’d take a brand new app to $1M a year, starting from a blank laptop.

In this episode of The Superwall Podcast, Joseph breaks down the order of decisions that matters most. The trick? Validate before you write a line of code.

• Mining App Store top charts and Sensor Tower for real demand
• Reading user reviews to find what’s missing
• Using TikTok comments to find the exact messaging your audience needs
• Saving 20 videos and testing hooks before building anything
• Why version one skips the social feed and AI coach
• The $8 per download mistake with 70% drop-off
• Testing hooks and tone before bringing on more creators
• Adding paid ads only after paying users show up

Whether you’re picking your first idea or fixing a stalled launch, this is the playbook for building an app people actually find and pay for.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

Enjoying the show?

If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Joseph Choi has studied 700+ app builders on their way to $1M ARR. His big finding: the video with the most views rarely drives the most downloads.

In this episode of The Superwall Podcast, Joseph breaks down the psychology behind why people download an app and why they pay.

• Why CocoPicks’ 30M-view pranks lost to before-and-after videos
• Making your app the main character, like Pingo’s AI roast clips
• “Content market fit” and how to find it before spending on ads
• How Cala AI’s cost per download dropped across 2,000+ influencers
• Why Welltory’s paywall skips the feature list
• The campaign that got millions of views and barely $500

Whether you’re launching or scaling, this episode shows you where your funnel is actually breaking.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

Enjoying the show?

If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Dawson Gibbs needed six years and nearly 2,000 videos to land one hit. Now EVO Marketing has generated 1.1B views for 200+ brands.

In this episode of The Superwall Podcast, Joseph Choy and Dawson unpack how to go viral and convert.

• Why 40M views and $1.2M still came with 45% churn
• The 10K views, 3% engagement rule for reposting
• Credible vs. relatable creators, and when each wins
• The flightcheatcode.com domain trick for clean attribution
• Why green screen reactions beat long text formats
• How Instagram Stories giveaways close the funnel

The takeaway? The right 40M views beat 200M wrong ones.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

Enjoying the show?

If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Canyon Pergande has seen creator programs pull nine and ten figure views a month. His edge for growing faster than the competition? Target markets that look too small to bother with.

On The Superwall Podcast, Joseph and the SideShift co-founder break down how to find those niches and scale a UGC program that actually converts.

• Why niches like ballet, knitting, and MMA convert better
• Turning a $10K/month app into $1M/month through adjacent markets
• The first hire: a manager on a $2K to $4K pilot plus 5% of creator bonuses
• Why storytelling beats past view counts when recruiting
• The red flag: creators on more than five campaigns
• LATAM creators at $15 a video vs. $25 in the US
• The paid-ad signal: 5 to 10x normal views and 8%+ engagement

Paying creators and still guessing what to scale? Watch this before you spend more.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

Enjoying the show?

If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Joseph Choi has talked to 743 app builders in two years. His verdict? Most people have app growth economics completely backwards.

In this solo breakdown, The Superwall Podcast host shares what he's learned behind the scenes of apps like Halo, which went from $0 to $300K/month in 45 days.

• Why paid ads run at 10-30% margins while organic UGC hits 50-80%
• The $1-3M/year organic ceiling, and how to double dip by running viral videos as ads
• Virality, conversion, repeatability: the three pillars of winning content
• Why hard-sell videos and overpriced influencers flop
• The three layers of creative strategy, and how Pingo used one to hit $500K/month
• The three non-negotiable hires: head of social growth, creator manager, talent scout

Whether you're at $0 or $100K/month, this video gives you the organic playbook behind today's fastest-growing apps.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

Enjoying the show?

If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Matt Espinoza took Clover from zero to $8M a year in six months. His agents now do a quarter billion views a month for OpusClip, Typing.com, and Superwall.

In this episode of The Superwall Podcast, Matt walks Joseph through the cloning workflow behind those numbers, live on screen.

• Why cloned content makes up 90% of every campaign they run
• The 20% rule for clone views, and the 2x to 6x outliers
• Hook and stitch: split a winner, swap the demo, relaunch elsewhere
• Jake's Natural camera app hit 100K organic views in five days
• Dubbing and mouth sync for a 20% view lift per new country
• Spain, Germany, and Australia as the easiest international wins
• How 2,000 prompts and Reddit comment seeding win AI search
• The four leaves: search, video, ads, and outreach

If you want more views without making new content from scratch, this is the playbook.

Follow Matt: https://www.linkedin.com/in/mattespoz/

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

Enjoying the show?

If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Asya Paloni's onboarding does something that should tank conversion. It asks for your Apple Watch health data before showing you anything else. Over 90% of users say yes. That flow helped Welltory reach $18M ARR and nearly 18 million downloads.

On The Superwall Podcast, Asya, Chief Product Officer at Welltory, walks host Joseph through the exact onboarding deck she built after failing at it repeatedly.

Inside the episode:

• The six-part pitch formula: human problem, promise, key, mechanism, proof, FOMO
• Why "sedentary stress" stops the scroll better than any benefit
• How showing users their own live data beats reviews and research as proof
• The FOMO paywall that sells what you lose today, not how you'll feel later
• Why benefits-led paywalls converted worse than fear-led ones
• Asking for notifications early, against best practice, and why it still wins
• One plan, $99 a year, and why 60% of conversions land after day one

Find Asya Paloni on LinkedIn.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

Enjoying the show?

If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Two years ago, Alfie Dickens was fixing chairs at a soccer stadium. Then he built the influencer machine behind Cal AI, an app that peaked at $60 million a year.

On The Superwall Podcast, Alfie breaks down with host Joseph the exact playbook that reached 220,000 creators and signed thousands of them.

• How 25 assistants sent 2,000 cold emails a day to sign 2,000+ influencers
• The minimum view clause that de-risked every deal by setting the floor below what creators bragged
• Why the best converting videos barely mention the app
• The 15-second rule behind every winning post
• Why Cal AI got more profitable as it scaled, not less
• The one creator type he'd tell you to stop paying for
• How day-in-the-life vlogs quietly outconverted everything

Whether you're signing your first creator or scaling to thousands, this is the honest breakdown of how influencer marketing runs at scale.

Follow Alfie on LinkedIn and X: @A1fiedickens15

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

Enjoying the show?

If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Nick Lawton sees which UGC campaigns print money. Some brands spend $700,000 a month through his platform, SideShift, and stay profitable.

In this episode of The Superwall Podcast, Nick breaks down his UGC playbook with host Joseph, from a $2,000 test budget to a six-figure growth engine.

• Why AI UGC racks up vanity views but rarely converts
• The 20/80 budget split top spenders use across creative and performance
• The 5% engagement rate that signals a video is ready for paid spend
• How to define content market fit instead of chasing raw views
• Remixing proven formats 10-20% to ride the algorithm without copying
• The $600 retainer plus CPM structure that keeps creators bought in
• The 90/10 split: scale your winner, keep testing new formats
• Starting paid ads at $100 a day and scaling on ROAS

Whether you're testing your first format or scaling to enterprise budgets, this is the UGC roadmap.

Follow Nick on X: @nicholasnlawton 
Connect on LinkedIn: linkedin.com/in/nicklawton100

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

Enjoying the show?

If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...