In this special episode of "Turnkey and Trimmings," host Barry welcomes workplace strategist and psychologist Oliver Baxter to discuss the evolving landscape of workplace strategy in the Middle East. Oliver shares his extensive experience in the region and highlights the importance of understanding employee needs through research and behavioural science. The conversation delves into the challenges of implementing effective workplace strategies, the significance of functionality over aesthetics, and the impact of organisational culture on employee satisfaction. Oliver also introduces an upcoming research initiative aimed at gathering valuable data on workplace preferences, which will help businesses optimise their office environments for better productivity and employee well-being. The episode emphasises the need for collaboration and education in the industry to drive meaningful change in workplace design and management practices.