March 16, 2020

The surprising science of decision making with Jeff Bloomfield

38 minutes

Author, speaker, coach and founder of BrainTrust, Jeff Bloomfield, discusses the surprising science of decision making.

You’ll Learn:

Why traditional sales techniques don't work.
The science behind the decision making process.
The power of the personal narrative.

About Jeff

Jeff spent his corporate career in Biotechnology where he led several product launches for
genetic cancer therapies. One of those therapies was for brain cancer. It was here that
Jeff discovered the power of neuroscience and the fact that no one he knew in corporate America really understood how the brain worked, otherwise they wouldn’t do sales and marketing and coaching the way it was currently being done.

From there Jeff set out with a new mission, to teach others what he learned about the
brain and how they can apply that information as professional communicators,
particularly in leadership, sales, and marketing.

Jeff now spends the majority of his time speaking to organisations and conferences on
the secrets of the buying brain and how to build and deliver compelling messaging that
creates instant trust, clear contrast and an urgency to change.

Jeff’s most recent book, NeuroSelling® vaulted to best seller status in the first week it
was released.

Items Mentioned in the Show