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Generation Z, often referred to as Gen Z, includes individuals born between the mid-1990s and the early 2010s. This cohort is characterized by a profound immersion in technology from a young age, resulting in unique behavioral patterns and perspectives that distinguish them from their predecessors, such as Millennials. As digital natives, they have grown up with the internet, smartphones, and social media, which significantly influence their communication styles and access to information.

Moreover, Gen Z’s upbringing during pivotal global events, such as the 9/11 attacks and the Great Recession, has influenced their perspectives towards authority and economic stability. Many members of this generation are characterized by a pragmatic approach to life that reflects their desire for security and opportunity. They are also known for their commitment to authenticity and transparency, often seeking out brands and leaders who resonate with these values. Understanding Generation Z’s unique attributes provides valuable insight into their political views and behaviors, which are increasingly visible in the current socio-political landscape.

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