This week’s eCommerce Impact Podcast episode should motivate you to give PR the attention it deserves. 

I chatted with Nora Wolf, owner of boutique New York Based public relations shop Wolf PR. 

Nora has worked with global brands like Herman Miller, Kikkerland, Resident and ZigZagZurich on their strategies to be featured in publications like Esquire, Apartment Therapy, Cool Hunting Buzzfeed, Dwell, Wired and more.

Listen for:

•  Why PR is an essential part of your eCommerce marketing mix - but how it should never be your only tool
•  Why you need to put yourself in the journalist's shoes to ensure your pitch gets attention and coverage
• How your sustainability or diversity efforts can increase your chance of coverage
•  Why you MUST read the publications in your industry and set up alerts for the coverage your competitors are getting
• How to plan ahead to get coverage for the peak gifting season
•  How influencer marketing has become part of the PR process, and why you should pay for the content this brings.