In this episode I cover the surprisingly simple exercise to get crystal clear on your market and product as a service entrepreneur. So many service entrepreneurs try to serve everyone knocking on their door (I've been there myself), which leaves them unfocused, with split energy and failing at multiple businesses instead of succeeding in one. In this episode, I'll show you how I'm using the exercise and the concept of USP (Unique Selling Proposition) to cut through the noise and get crystal clear what my one thing is. 

In some cases, you won't be able to make a decision straight away and you need to wait for more data, or you may be equally excited about multiple paths. I show you a strategy of how to move forward and make progress without cutting off any of your options.