How can humor and authentic connection help your brand stand out—and actually drive real business growth? 

In this episode of The Turbo Branding Show, Susie Moon, Chief Connection Officer at Susie Moon Consulting, shares how entrepreneurs can grow their businesses by building genuine connections, showing up authentically, and embracing humor as part of their brand identity. With over 30 years of experience, Susie helps small business owners connect with ideal clients, land speaking opportunities, and fill their events—putting real butts in seats. 

Known for her high-energy approach and her role as a “Mother Nudger,” Susie combines accountability with heart, guiding entrepreneurs to nurture relationships instead of chasing leads. Her signature approach, the Susie Moon Effect, blends strategy, personality, and connection to help brands become memorable, relatable, and trusted. 

Discover Susie’s work and connection-building strategies through the following: 

• [Website] Susie Moon Consulting - https://susiemoon.net/ 

In our discussion, Susie breaks down how humor can strengthen your brand when used with intention, why knowing your audience is essential before leaning into personality, and how authentic connection leads to consistent growth. She also shares insights on filling rooms, leveraging speaking opportunities, and why relationships—not transactions—are the foundation of a strong, lasting brand. 

Connect with Susie Moon: 

Susie’s LinkedIn: https://www.linkedin.com/in/susiemoon/ 

Instagram: https://www.instagram.com/susiemoonconsulting 

Facebook: https://www.facebook.com/susiemoonconsulting/ 

YouTube: https://www.youtube.com/@susiemoon6657 

X: https://x.com/suzmoon9 

Be sure to connect with Susie to learn how to build meaningful relationships, attract the right clients, and grow your business through authentic connection and humor. If you enjoyed this episode, don’t forget to subscribe to The Turbo Branding Show for more inspiring conversations to ignite your growth by leveraging your brand!