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Drift doesn’t come from incompetence. It comes from alignment gaps that grow quietly. Here’s how to prevent them.

Drift is one of the most expensive problems in sustainability, but it almost always starts small.
 A misunderstood brief.
 A misheard decision.
 A tiny assumption nobody checks.

Good teams drift because they’re good at looking aligned, even when they’re not.

This episode reveals why drift compounds silently and how simple behavioural rituals can keep teams aligned, confident, and moving in the same direction.

Discover more in The Sustainability Advantage: https://www.amazon.co.uk/dp/B0FXMMBVZY

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