This first episode of 'The Sway Effect' features network parter Mitch Markson, Creator & Ground Control of Markson IdeaCraft. Mitch takes our clients on a journey through his imagination workshops to help them discover what is possible inside of the future of their brand. Mitch has also recently released his new book, The Imagination Playbook, where he shares insights into these revolutionary workshops and gives readers a reminder about the wonders of imaginative thinking. 

Join Mitch and The Sway Effect founder Jennifer Risi for this premier episode as they discuss all things imagination, brand development, and trends in the marketing and communications industry.