<p>In this episode, our Founder and President, Jennifer Risi, sits down with Eleanor live at SXSW to about the increasing importance of the communications function, how PR leaders are incorporating AI into their workflows, and the outlook for the rest of the year. </p>

In this episode, our Founder and President, Jennifer Risi, sits down with Eleanor live at SXSW to about the increasing importance of the communications function, how PR leaders are incorporating AI into their workflows, and the outlook for the rest of the year.

The Sway Effect - Episode 32 with Eleanor Hawkins, Communications Strategist and Writer, Axios

'The Sway Effect', a podcast series featuring the innovators, disruptors, movers and makers that are shaping the Marketing &amp; Communications Industry.

The Sway Effect knows how to create trends, shape opinions and drive behavior. We will explore what’s now and what’s next in marketing and communications, and The Sway Effect's sweet spot -- connecting brands with industry experts, media and influentials the world over. We're not the usual cast of characters you'll find on Madison Avenue. We're authors, creators, warriors, neuroscientists, influencers, and all sorts of movers and shakers.

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'The Sway Effect', a podcast series featuring the innovators, disruptors, movers and makers that are shaping the Marketing & Communications Industry. The Sway Effect knows how to create trends, shape opinions and drive behavior. We will explore what’s now and what’s next in marketing and communications, and The Sway Effect's sweet spot -- connecting brands with industry experts, media and influentials the world over. We're not the usual cast of characters you'll find on Madison Avenue. We're authors, creators, warriors, neuroscientists, influencers, and all sorts of movers and shakers.

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The Sway Effect - Episode 32 with Eleanor Hawkins, Communications Strategist and Writer, Axios

The Sway Effect - Episode 32 with Eleanor Hawkins, Communications Strategist and Writer, Axios