<p>In this episode, our Founder and President, Jennifer Risi, chats with BBC's Anthony Zurcher ahead of next week's inauguration and official start of a second Trump presidency. During their chat, Jen and Anthony discuss why Trump 2.0 feels 'different,' how his beat on U.S. politics and culture is changing and what's in store for 2025. </p>

In this episode, our Founder and President, Jennifer Risi, chats with BBC's Anthony Zurcher ahead of next week's inauguration and official start of a second Trump presidency. During their chat, Jen and Anthony discuss why Trump 2.0 feels 'different,' how his beat on U.S. politics and culture is changing and what's in store for 2025.

The Sway Effect - Episode 40 with Anthony Zurcher, North America Correspondent, BBC News

'The Sway Effect', a podcast series featuring the innovators, disruptors, movers and makers that are shaping the Marketing &amp; Communications Industry.

The Sway Effect knows how to create trends, shape opinions and drive behavior. We will explore what’s now and what’s next in marketing and communications, and The Sway Effect's sweet spot -- connecting brands with industry experts, media and influentials the world over. We're not the usual cast of characters you'll find on Madison Avenue. We're authors, creators, warriors, neuroscientists, influencers, and all sorts of movers and shakers.

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'The Sway Effect', a podcast series featuring the innovators, disruptors, movers and makers that are shaping the Marketing & Communications Industry. The Sway Effect knows how to create trends, shape opinions and drive behavior. We will explore what’s now and what’s next in marketing and communications, and The Sway Effect's sweet spot -- connecting brands with industry experts, media and influentials the world over. We're not the usual cast of characters you'll find on Madison Avenue. We're authors, creators, warriors, neuroscientists, influencers, and all sorts of movers and shakers.

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The Sway Effect - Episode 40 with Anthony Zurcher, North America Correspondent, BBC News

The Sway Effect - Episode 40 with Anthony Zurcher, North America Correspondent, BBC News