Why We Buy: The Science of Shopping Psychology

The Sway of Senses: How Sensory Marketing Influences Our Purchases


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Dive into the fascinating world of sensory marketing and discover how our five senses - sight, sound, smell, taste, and touch - play a pivotal role in our purchasing decisions. We'll explore the science behind sensory cues, how they're used in retail and online environments, and the psychological impact they have on our consumer behavior.
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Why We Buy: The Science of Shopping PsychologyBy RhythmStudio