DishyMix

The Sweetest Side of a Digital Marketing Industry Editor with Tobi Elkin


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Tobi has written about everyone, and now Susan gets you to the heart of Tobi. Long-time digital marketing reporter, Tobi talks to Susan about print magazines shedding brand cred on online journalism, the best and worst things about trade reporting, the "PR Rookie Move of the Century," and who might be her pet publicists.
Tobi and Susan discuss shirking the Capricorn "shackles of discipline," why Tobi will always be a New Yorker, her immigrant neighborhood, her favorite Yoga move and her newest venture: content consultant for a social network targeting divorcees with a brilliant Broadway tie-in. Tobi is exploding with creativity...from blogging to Flickr-ing to TriBeca Film Festival reviews on Huffpo to polishing short fiction, she's a hot, smart, single "catch" on fire. See new sides of an industry legend in this intriguing and soulful interview.
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DishyMixBy Susan Bratton