Pardot Life Hacks

The Switch from Marketo to Pardot - Pardot Life Hacks - #40

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Thinking about or recently made the switch from Marketo to Pardot? Need some guidance on how to navigate Pardot features?

A B2B SaaS Marketer, 5x Salesforce Certified Ohana Member, Senior Manager of Marketing Operations at Hinge Health, Erik Eaton, dives into how to transition from Marketo to Pardot and the differentiators between the two marketing automation platforms.

 

Takeaways

  • Erik Eaton’s favorite Pardot Life Hack: Connected Campaigns tie everything together between Pardot and Salesforce, such as KPIs, members, and assets. 
  • Lean into the Salesforce aspect of Pardot! This diminishes silos by allowing users to report on campaigns and assets all within Salesforce.
  • Custom redirects let you track link clicks across various channels to see what content is being engaged with and can include multiple completion actions to trigger other automated processes.
  • A key differentiator between Pardot and Marketo is multi touch attribution. With the native Pardot and Salesforce connected campaign feature, this model can be set up, allowing for easy access to revenue insights. 
  • Dynamic Content can be used to display personalized content on landing pages based on certain field criteria. This is great for delivering a customized experience for your ABM target accounts!
  • Career Advice: Keep learning and don’t take things too seriously.

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    Useful Links

    • LinkedIn: https://www.linkedin.com/in/erik-eaton/
  • Hinge Health: https://www.hingehealth.com

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    Shout Outs

    • 35:15 Casey Cheshire

     

    Social

    • #MarketingChampions
  • #MarketoToPardot
  • #ConnectedCampaigns
  • #MultiTouch
  • #TrailblazerTalk
  • #Salesforce
  • #Pardot
  • #SalesforceCertified
  • #PardotLifeHackers
  • #SalesforceOhana

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    Ways to Tune In

    • iTunes - https://podcasts.apple.com/us/podcast/pardot-life-hacks/id1476702195
  • Spotify - https://podcasters.spotify.com/podcast/3gTNQj4WnIPN0awdA8Qpan
  • Stitcher - https://www.stitcher.com/podcast/cheshire-impact/pardot-life-hacks?refid=stpr
  • iHeart Radio - https://www.iheart.com/podcast/269-pardot-life-hacks-48758528/
  • Google Play - https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Izjdvuefegnmrmlradp2l7rnqvm?t%3DPardot_Life_Hacks%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16
  • YouTube - https://youtu.be/K5-EtbPcOX8
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