Sign up to save your podcasts
Or
Share The Symptom You Keep Treating Isn't the Problem
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The Symptom You Keep Treating Isn't the Problem
If you've been treating the same business problem for nine months and nothing has actually changed, this episode is for you.
Veronica walks through the difference between symptoms (the things waking you up at 2 a.m.) and structure (the load-bearing decisions your business is built on top of) and why most founders spend years optimizing tile when the real problem is a wall in the basement they decided on year one.
This is the philosophical anchor for the work Veronica does inside VD Advisory. If you've heard her talk about the load-bearing issue and wondered what she actually means by that, start here.
Whether you're rewriting your homepage for the fourth time this year, watching the same hire pattern repeat, or quietly rebuilding the same offer in a slightly new wrapper, this episode names what's actually happening underneath.
View all episodes
By Veronica DietzIf you've been treating the same business problem for nine months and nothing has actually changed, this episode is for you.
Veronica walks through the difference between symptoms (the things waking you up at 2 a.m.) and structure (the load-bearing decisions your business is built on top of) and why most founders spend years optimizing tile when the real problem is a wall in the basement they decided on year one.
This is the philosophical anchor for the work Veronica does inside VD Advisory. If you've heard her talk about the load-bearing issue and wondered what she actually means by that, start here.
Whether you're rewriting your homepage for the fourth time this year, watching the same hire pattern repeat, or quietly rebuilding the same offer in a slightly new wrapper, this episode names what's actually happening underneath.