StrategyCast

The Synthetic Customer Strategy for High-Performing Campaigns, feat. Matt Wilkinson


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Imagine never losing sight of your buyer’s needs, no matter how complex the campaign. In this StrategyCast episode, learn how synthetic customers can transform your approach, pressure-test your messaging, and help you create high-performing campaigns that win trust!

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==Let's Break It Down==

  • 06:10 Using AI for customer representation
  • 10:01 Understanding customer needs with AI
  • 12:19 Developing customer personas with AI
  • 15:43 Understanding customer insights
  • 19:03 Using AI to Improve Products
  • 23:34 Updating website messaging for personas


==Where You Can Find Us==

  1. Website: https://strategycast.com/
  2. Instagram: https://www.instagram.com/strategy_cast/
  3. Facebook: https://www.facebook.com/strategycast


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