Doing anything in marketing always raises at least seven unexpected questions. For instance, what sequences need to go out? What landing pages will you need? What automation needs to happen when a contact clicks through to the landing page? Do you need a bump or upsell offer?

Consequently, you can never disentangle the messaging from the technology, so you need somebody on your team to both recommend and implement the right tools for your business.

I call that person the 'Systems Expert' - learn more in today's episode.

Takeaways

• Think about your systems before thinking about tech. Hire technology to automate a pre-existing system
• Most business owners need help with this
• Keep things simple where possible. It is harder and more elegant to create an efficient system that reliably works
• Get the most out of your chosen tools. Don't hire a Ferrari then leave it in the garage.
• Maintain accurate documentation
• You CAN do this - take responsibility for your systems
• The systems expert may not be the implementer
• Once you have the basics in place lean more into segmentation to streamline the customer journey

Get help - head to https://storysellinglab.co.uk/jumpstart-service/